February 2012
1 post
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“Brevity is the soul of wit.”
– William Shakespeare
January 2012
1 post
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December 2011
1 post
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November 2011
1 post
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“Public relations is a two-way street.”
– Edward Bernays, the father of modern public relations.
October 2011
1 post
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September 2011
3 posts
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July 2011
5 posts
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CRISIS MANAGEMENT 101:
In a crisis: Listen and learn what happened. Act quickly, but with judgement. Communicate early, if possible first. Be calm, open and honest. Accept any proper responsibility. Express compassion.
En una crisis: Escucha y estudia qué ha pasado. Actúa rápido, pero con juicio. Comunica tus mensajes temprano, si es posible, antes que nadie. Mantén la calma, comunícate abiertamente y con honestidad....
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June 2011
3 posts
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WHY PUBLIC RELATIONS?
Because perceptions change, every day… (and sometimes by the second).
Qualified public relations managers strategically design and execute action plans that usually deal with issues of perception, but its positive impact builds brand acceptance and gains good will.
PR managers evaluate advertising and promotions programs for compatibility with public relations efforts and serve as the eyes and...
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“The formulation of a public relations strategy properly begins with listening,...”
– Leonard Saffir, public relations consultant and author.
May 2011
2 posts
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April 2011
9 posts
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“In the social economy, relationships are the new currency.”
– Bryan Solis, marketing social-media expert and author.
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WHAT IS PUBLIC RELATIONS?
Public Relations is the strategic management of the communication process, primarily directed towards gaining public understanding and interest on your organization, products and/or services.
...
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PUBLIC RELATIONS SERVICES INCLUDE:
Communications consulting
Publicity
Marketing PR
Media relations
Media monitoring
Media training
Crisis management
Corporate identity
Corporate advertising and communications
Government relations
Community relations
Employee relations
Strategic alliances
Protocol
Special events
Newsletters and press releases
White papers
Special publications
Audiovisual materials
...
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“Your brand is the story of your company well told. Know your story, tell it...”
– Ford Kanzler, on ‘What is Public Relations?’
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VALORES UNIVERSALES PARA LA COMUNICACIÓN EFECTIVA
1. Veracidad – Habla siempre con la verdad. Promueve la divulgación de contenido y de hechos verdaderos, que sean de tu total conocimiento, antes de dar información.
2. Respeto - Se consciente del buen trato hacia los otros. Evita la intimidación, los insultos, los chismes o cualquier otro trato inapropiado que pueda ofender a los demás.
3. Transparencia – Se honrado y abierto. Al compartir...
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