Are you what you tweet? This is me, according to my tweets on Twitter! A positive gal who loves great content. Gamer? Not really. Strategist? Well, that’s for sure. Also, a curious-creative, trend-spotter, always connected on-line/off-line. Currently, 565 followers and counting. Tweet me! @claudia_aponte / Infographic by: Visual.ly | Pretty cool!
* Remember: Public relations is about people and building relationships!
WHY PUBLIC RELATIONS?
Because perceptions change, every day… (and sometimes by the second).
Qualified public relations managers strategically design and execute action plans that usually deal with issues of perception, but its positive impact builds brand acceptance and gains good will.
PR managers evaluate advertising and promotions programs for compatibility with public relations efforts and serve as the eyes and ears of top management. We observe social, economic and political trends that might ultimately affect the client, and make recommendations to enhance the client’s image on the basis of those trends.
Typically, public relations programs direct publicity to a target audience. PR managers use the most adequate-available communication medium to maintain the support and awareness of the specific group upon whom the organization’s success depends, such as: consumers, media, bloggers, opinion leaders, influencers, employees, stockholders, among other publics.
THE POWER OF AWARENESS* | AIDA Marketing Strategy Theory by publicist E. St. Elmo Lewis (1896). Infographic by: Claudia Aponte.
- The Social Media Content Boom (Infographic). Source: The Harte of Marketing (April 2011).
WHAT IS PUBLIC RELATIONS?
Public Relations is the strategic management of the communication process, primarily directed towards gaining public understanding and interest on your organization, products and/or services.
————————————————————————————————————
¿Qué son las relaciones públicas?
Las relaciones públicas es el manejo estratégico del proceso de comunicación dirigido principalmente a ganar el entendimiento, reconocimiento e interés del público en sus productos o servicios.
