Claudia Aponte | Public Relations

What makes a PR Pro?

Thu, 31 May 2012 20:19:00 -0400

Successful public relations professionals are creative strategic-thinkers, critical problem-solvers and expert relationship-builders. A PR Pro is a zealous planner, has sharp understanding of complex scenarios, makes quick in-depth analysis and is great communicating relevant data. In Puerto Rico, a license for practicing PR is required by law. Before contracting a specialist, ask your local chapter of PR professionals for references and request ‘bona fide’ referrals.

"Either write something worth reading or do something worth writing."

Sun, 29 Apr 2012 19:15:00 -0400

““Either write something worth reading or do something worth writing.””

- Benjamin Franklin

How imagination works? A video by Johan Lehrer.

Fri, 13 Apr 2012 15:27:00 -0400

How imagination works? A video by Johan Lehrer.

Love to read? I’m currently reading about creativity and...

Thu, 12 Apr 2012 12:53:00 -0400

Love to read? I’m currently reading about creativity and productivity, ‘Imagine: How Creativity Works’ by Jonah Lehrer. The New York Times bestselling author introduces us to musicians, graphic artists, poets and even bartenders to show us how we can use science to be more imaginative and make our cities, companies and our culture more creative. Buy it via Amazon and enjoy! Highly recommended.

"Brevity is the soul of wit."

Sat, 18 Feb 2012 11:52:00 -0500

““Brevity is the soul of wit.””

- William Shakespeare

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Wed, 18 Jan 2012 12:14:00 -0500

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Thu, 22 Dec 2011 01:12:00 -0500

"Public relations is a two-way street."

Mon, 21 Nov 2011 09:54:00 -0500

““Public relations is a two-way street.””

- Edward Bernays, the father of modern public relations.

Languages are keys to cultures and possibilities. How many...

Sun, 16 Oct 2011 23:29:00 -0400

Languages are keys to cultures and possibilities. How many countries can you unlock? Find out at vizualize.me and see how many countries you could conquer around the World…

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Tue, 06 Sep 2011 13:30:00 -0400

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Mon, 05 Sep 2011 18:15:00 -0400

THE PR CLOUD. Create Your Own! @ http://www.wordle.net/create

Sun, 04 Sep 2011 01:25:00 -0400

THE PR CLOUD. Create Your Own! @ http://www.wordle.net/create

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Sun, 24 Jul 2011 12:08:40 -0400

CRISIS MANAGEMENT 101:

Sun, 24 Jul 2011 11:49:00 -0400

In a crisis: Listen and learn what happened. Act quickly, but with judgement. Communicate early, if possible first. Be calm, open and honest. Accept any proper responsibility. Express compassion.

En una crisis: Escucha y estudia qué ha pasado. Actúa rápido, pero con juicio. Comunica tus mensajes temprano, si es posible, antes que nadie. Mantén la calma, comunícate abiertamente y con honestidad. Asume tus responsabilidades y expresa compasión hacia los afectados.

Are you what you tweet? This is me, according to my tweets on...

Thu, 14 Jul 2011 23:48:00 -0400

Are you what you tweet? This is me, according to my tweets on Twitter! A positive gal who loves great content. Gamer? Not really. Strategist? Well, that’s for sure. Also, a curious-creative, trend-spotter, always connected on-line/off-line. Currently, 565 followers and counting. Tweet me! @claudia_aponte / Infographic by: Visual.ly | Pretty cool!

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Wed, 13 Jul 2011 12:09:00 -0400

* Remember: Public relations is about people and building...

Wed, 13 Jul 2011 02:03:00 -0400

* Remember: Public relations is about people and building relationships!

WHY PUBLIC RELATIONS?

Sat, 25 Jun 2011 16:50:00 -0400

Because perceptions change, every day… (and sometimes by the second).

Qualified public relations managers strategically design and execute action plans that usually deal with issues of perception, but its positive impact builds brand acceptance and gains good will.

PR managers evaluate advertising and promotions programs for compatibility with public relations efforts and serve as the eyes and ears of top management. We observe social, economic and political trends that might ultimately affect the client, and make recommendations to enhance the client’s image on the basis of those trends.

Typically, public relations programs direct publicity to a target audience. PR managers use the most adequate-available communication medium to maintain the support and awareness of the specific group upon whom the organization’s success depends, such as: consumers, media, bloggers, opinion leaders, influencers, employees, stockholders, among other publics.

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Thu, 23 Jun 2011 22:43:00 -0400

[Flash 10 is required to watch video.]

"The formulation of a public relations strategy properly begins with listening, not talking."

Wed, 08 Jun 2011 00:30:00 -0400

“The formulation of a public relations strategy properly begins with listening, not talking.”

- Leonard Saffir, public relations consultant and author.