Claudia Aponte | Public Relations

"Brevity is the soul of wit."

Sat, 18 Feb 2012 11:52:00 -0500

““Brevity is the soul of wit.””

- William Shakespeare

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Wed, 18 Jan 2012 12:14:00 -0500

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Thu, 22 Dec 2011 01:12:00 -0500

"Public relations is a two-way street."

Mon, 21 Nov 2011 09:54:00 -0500

““Public relations is a two-way street.””

- Edward Bernays, the father of modern public relations.

Languages are keys to cultures and possibilities. How many...

Sun, 16 Oct 2011 23:29:00 -0400

Languages are keys to cultures and possibilities. How many countries can you unlock? Find out at vizualize.me and see how many countries you could conquer around the World…

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Tue, 06 Sep 2011 13:30:00 -0400

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Mon, 05 Sep 2011 18:15:00 -0400

THE PR CLOUD. Create Your Own! @ http://www.wordle.net/create

Sun, 04 Sep 2011 01:25:00 -0400

THE PR CLOUD. Create Your Own! @ http://www.wordle.net/create

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Sun, 24 Jul 2011 12:08:40 -0400

CRISIS MANAGEMENT 101:

Sun, 24 Jul 2011 11:49:00 -0400

In a crisis: Listen and learn what happened. Act quickly, but with judgement. Communicate early, if possible first. Be calm, open and honest. Accept any proper responsibility. Express compassion.

En una crisis: Escucha y estudia qué ha pasado. Actúa rápido, pero con juicio. Comunica tus mensajes temprano, si es posible, antes que nadie. Mantén la calma, comunícate abiertamente y con honestidad. Asume tus responsabilidades y expresa compasión hacia los afectados.

Are you what you tweet? This is me, according to my tweets on...

Thu, 14 Jul 2011 23:48:00 -0400

Are you what you tweet? This is me, according to my tweets on Twitter! A positive gal who loves great content. Gamer? Not really. Strategist? Well, that’s for sure. Also, a curious-creative, trend-spotter, always connected on-line/off-line. Currently, 565 followers and counting. Tweet me! @claudia_aponte / Infographic by: Visual.ly | Pretty cool!

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Wed, 13 Jul 2011 12:09:00 -0400

* Remember: Public relations is about people and building...

Wed, 13 Jul 2011 02:03:00 -0400

* Remember: Public relations is about people and building relationships!

WHY PUBLIC RELATIONS?

Sat, 25 Jun 2011 16:50:00 -0400

Because perceptions change, every day… (and sometimes by the second).

Qualified public relations managers strategically design and execute action plans that usually deal with issues of perception, but its positive impact builds brand acceptance and gains good will.

PR managers evaluate advertising and promotions programs for compatibility with public relations efforts and serve as the eyes and ears of top management. We observe social, economic and political trends that might ultimately affect the client, and make recommendations to enhance the client’s image on the basis of those trends.

Typically, public relations programs direct publicity to a target audience. PR managers use the most adequate-available communication medium to maintain the support and awareness of the specific group upon whom the organization’s success depends, such as: consumers, media, bloggers, opinion leaders, influencers, employees, stockholders, among other publics.

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Thu, 23 Jun 2011 22:43:00 -0400

[Flash 10 is required to watch video.]

"The formulation of a public relations strategy properly begins with listening, not talking."

Wed, 08 Jun 2011 00:30:00 -0400

“The formulation of a public relations strategy properly begins with listening, not talking.”

- Leonard Saffir, public relations consultant and author.

THE POWER OF AWARENESS* | AIDA Marketing Strategy Theory by...

Tue, 31 May 2011 09:33:00 -0400

THE POWER OF AWARENESS* | AIDA Marketing Strategy Theory by publicist E. St. Elmo Lewis (1896). Infographic by: Claudia Aponte.

The Social Media Content Boom (Infographic). Source: The Harte...

Mon, 02 May 2011 11:55:00 -0400

The Social Media Content Boom (Infographic). Source: The Harte of Marketing (April 2011).

"In the social economy, relationships are the new currency."

Sat, 30 Apr 2011 13:50:00 -0400

“In the social economy, relationships are the new currency.”

- Bryan Solis, marketing social-media expert and author.

WHAT IS PUBLIC RELATIONS?

Sat, 30 Apr 2011 13:12:00 -0400

Public Relations is the strategic management of the communication process, primarily directed towards gaining public understanding and interest on your organization, products and/or services.

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¿Qué son las relaciones públicas?

Las relaciones públicas es el manejo estratégico del proceso de comunicación dirigido principalmente a ganar el entendimiento, reconocimiento e interés del público en sus productos o servicios.