November 21st, 2011 at 9:54AM
Public relations is a two-way street. — Edward Bernays, the father of modern public relations.
2 notes #public relations#quotes
July 24th, 2011 at 12:08PM
2 notes #public relations
July 13th, 2011 at 12:09PM
2 notes #public relations
July 13th, 2011 at 2:03AM
* Remember: Public relations is about people and building relationships!

* Remember: Public relations is about people and building relationships!

3 notes #people#public relations#publics#relationships#brands
June 25th, 2011 at 4:50PM

WHY PUBLIC RELATIONS?

Because perceptions change, every day… (and sometimes by the second).

Qualified public relations managers strategically design and execute action plans that usually deal with issues of perception, but its positive impact builds brand acceptance and gains good will.

PR managers evaluate advertising and promotions programs for compatibility with public relations efforts and serve as the eyes and ears of top management. We observe social, economic and political trends that might ultimately affect the client, and make recommendations to enhance the client’s image on the basis of those trends.

Typically, public relations programs direct publicity to a target audience. PR managers use the most adequate-available communication medium to maintain the support and awareness of the specific group upon whom the organization’s success depends, such as: consumers, media, bloggers, opinion leaders, influencers, employees, stockholders, among other publics.

#public relations#strategy
June 8th, 2011 at 12:30AM
The formulation of a public relations strategy properly begins with listening, not talking. — Leonard Saffir, public relations consultant and author.
#public relations#strategy#quotes
May 2nd, 2011 at 11:55AM
The Social Media Content Boom (Infographic). Source: The Harte of Marketing (April 2011).

  • The Social Media Content Boom (Infographic). Source: The Harte of Marketing (April 2011).

1 note #content#marketing#media#social#public relations
April 30th, 2011 at 1:50PM
In the social economy, relationships are the new currency. — Bryan Solis, marketing social-media expert and author.
2 notes #public relations#social media#quotes
April 30th, 2011 at 1:12PM

WHAT IS PUBLIC RELATIONS?

Public Relations is the strategic management of the communication process, primarily directed towards gaining public understanding and interest on your organization, products and/or services.

————————————————————————————————————

¿Qué son las relaciones públicas? 

Las relaciones públicas es el manejo estratégico del proceso de comunicación dirigido principalmente a ganar el entendimiento, reconocimiento e interés del público en sus productos o servicios. 

1 note #relaciones públicas#public relations
April 30th, 2011 at 12:59PM

PUBLIC RELATIONS SERVICES INCLUDE:

  • Communications consulting
  • Publicity
  • Marketing PR
  • Media relations
  • Media monitoring
  • Media training
  • Crisis management
  • Corporate identity
  • Corporate advertising and communications
  • Government relations
  • Community relations
  • Employee relations
  • Strategic alliances
  • Protocol
  • Special events 
  • Newsletters and press releases
  • White papers 
  • Special publications
  • Audiovisual materials
  • Presentations
  • Public opinion investigations and reports
  • Public relations campaigns
  • Public relations programs
  • Web content and design strategy
  • Social Media & PR 2.0
  • Corporate blogging
  • Copy-writing services
  • Ghostwriting

#public relations#services