Brevity is the soul of wit.
— William Shakespeare
Public relations is a two-way street.
— Edward Bernays, the father of modern public relations.
The formulation of a public relations strategy properly begins with listening, not talking.
— Leonard Saffir, public relations consultant and author.
In the social economy, relationships are the new currency.
— Bryan Solis, marketing social-media expert and author.
Your brand is the story of your company well told. Know your story, tell it well.
— Ford Kanzler, on ‘What is Public Relations?’
